Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you submit an enquiry form, contact us by email, phone or WhatsApp, respond to one of our advertisements, or interact with our website. This may include your name, email address, phone number, and any details about your property requirements such as budget range, preferred community, property type and purchase timeline.

Where you contact us through a lead advertisement on Facebook or Instagram, Meta provides us with the contact details held on your profile together with the answers you gave in the form. Meta's own handling of that data is governed by its privacy policy at facebook.com/privacy/policy.

Where you proceed towards a purchase or tenancy, we will also collect the information required to complete the transaction, including identification documents, proof of address and proof of funds.

We also collect certain information automatically when you visit our website, including your IP address, browser type, operating system, referring URLs, and pages viewed. This information is collected through standard server logs and analytics tools.

2. How We Use Your Information

We use the information we collect to respond to your enquiries and provide you with property information, listings, and related services; to communicate with you about properties that may match your requirements; to arrange viewings and site visits; to progress and administer a sale, purchase or tenancy; to improve our website and services; and to comply with applicable legal, regulatory and anti-money-laundering obligations.

We process your data on the basis of your consent, which you give when you submit an enquiry; where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you; and where processing is necessary for us to comply with a legal obligation in the UAE. You may withdraw your consent at any time.

We will not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent.

3. Sharing of Information

We may share your information with property developers, landlords and property owners where necessary to facilitate a property transaction or enquiry you have initiated. This includes registering your interest in a specific development with the developer marketing it. We may also share information with service providers who assist us in operating our website and conducting our business, subject to confidentiality obligations, and with professional advisers such as lawyers and conveyancers where required.

Some of our service providers store data outside the United Arab Emirates. Where we transfer personal data internationally, we do so only to jurisdictions offering an adequate level of protection, or under contractual safeguards requiring the recipient to protect your data to a standard consistent with UAE law.

We may disclose your information if required to do so by law, or in response to valid requests by public authorities, including the Abu Dhabi Real Estate Centre.

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Enquiry data is typically retained for up to 3 years from the date of last contact.

Records relating to a completed transaction are kept for the period required by UAE law, including anti-money-laundering record-keeping requirements, which is currently five years from the end of the business relationship.

You may request deletion of your personal data at any time by contacting us at [email protected]. We will respond to your request within 30 days.

5. Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, understand where our visitors are coming from, and support our advertising on platforms including Meta and Google. You can control the use of cookies through your browser settings.

By continuing to use our website, you consent to our use of cookies in accordance with this policy. Essential cookies required for the website to function cannot be disabled.

6. Your Rights

Under UAE data protection law you have the right to access the personal data we hold about you; to ask us to correct data that is inaccurate or incomplete; to ask us to delete your data where we have no continuing legal basis to keep it; to restrict or object to processing, including processing for direct marketing; to request your data in a portable format; and to withdraw your consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to all legitimate requests within 30 days. You may also lodge a complaint with the UAE Data Office.

You can stop marketing communications at any time by replying STOP to a message, using the unsubscribe link in an email, or telling the agent you are speaking with.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected] or write to us at:

Ethereal Creations Real Estate Villa 5, Al Muntazah Area, Muroor Street Abu Dhabi, United Arab Emirates

Trade licence CN-6220330 · ADREC broker licence 20260000870664